The Top 10 Benefits of Article Marketing

Every single business owner can benefit from article marketing. It

doesn't matter if you provide a service, sell a product, market

information or are involved in direct sales or affiliate marketing.

Article marketing is a fantastic tool to build your business.

What is article marketing?

It is simply the practice of writing articles and publishing them

online via your choice of the thousands of article directories

available. These article submission directories range from niche

specific to broad based. Here are the top 10 benefits of article

marketing.

#1 Provide valuable knowledge. The articles you submit and

publish help people solve their problems, learn more, and find the

answers to their questions. It doesn't matter what type of

business you own, you have knowledge people are looking for.

#2 Build credibility. When you share your knowledge with people,

you help to establish yourself as an expert. The more knowledge

and information you provide, the more credibility you have.

#3 Increase brand awareness. Article directories have a broad

reach. You submit your article to them, they publish it online AND

your article is available for reprint on blogs and websites around

the world. Not to worry, the businesses that use your article keep

your contact information, links, and bio 100% intact. Write a good

article and it could be published in 500 different website. Each one

of these websites has their own target market and group of

visitors who will, once they read your article, be aware of you and

your business.

#4 Increase exposure. Advertising and marketing rule of thumb

says it takes 3 to 7 exposures for brand recognition. That means if

someone sees something related to your business, an article, your

logo, an online ad, a few times, then you'll be part of their

conscious. Think about how many McDonald's commercials you

saw as a child. Whether you like the place or not, it's likely the

first thing you think of when someone says fast food. Article

marketing helps you reach your customers and potential customers

several times.

#5 Drive traffic to your website. Each article you write will have a

bio box. Your bio will include a link to your website. If you include a

little teaser at the end of your article then your reader's will click

through to your website to learn more about your business and

what you have to offer.

#6 Promote your products or services. Your article can help to

promote your products or services. While you will want to make

sure the article provides value, no one wants to read a sales pitch,

you can throw in a few "suggestions" to promote your business.

#7 Increase SEO with links. The more people that publish your

article, the more links you'll have back to your website. Search

engines look for quality links to your website when determining

your ranking.

#8 Earn new customers. Article marketing will give you new

customers. Whether your business is brand spanking new or

you've been in business for decades, you will gain new customers

from article marketing. It's almost guaranteed. Searching for a

solution, they'll hop online to do some research, they'll find your

article, you'll impress them with your knowledge, they'll click to

your website and bam! New customer.

#9 It is one of the easiest forms of marketing you can do. If you

already have content written, article marketing is literally a cut and

paste operation.

#10. It is free. 99% of the article directories are free. A few offer

upgrade services that offer a few features you may be interested

in. Even if you choose to pay for these features your ROI is going

to be very high.

Article marketing is a win win opportunity. You win by increasing

your exposure with a free marketing tool and your customers win

because they benefit from your knowledge.

About the author:

Mindy Benkert is a successful internet marketer and mom. Mindy wants to teach you How to Promote Your Business to SUCCESS! Oh, did I mention, she will do it for free? Sign up today!This article is free for republishing
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