Link popularity refers to the number of inbound links to your site. Inbound links are links pointing to your site from other websites. Building your link popularity is an important part of SEO and an important factor in getting top placements in search engines. Building Link Popularity is a great way to help your site gain competitive PageRank (PR).

You need to make sure you have links coming in to as many pages as possible. This tells the search engines you have lots of worthwhile content.

Reciprocal link exchanges are a great way of getting links back to your site, when done correctly it can increase your traffic quite significantly; improve your rankings in the search engines and provide a resource to your website.

Link building can be difficult, frustrating and time intensive, and some links will do nothing to help. Unless the page you put your link on indexed it will do nothing for your site. Getting strong links on relevant sites is also important, as links from non relevant sites will do nothing for your site. For example a link on a site about photography will do very little good for a football site, however a link in a sports directory will likely have high relevance.

Another important aspect to remember when building your link populaity up is to use key words in the hyperlinks back to your site.

Here at Search Solutions we offer link building as one of our services and part of our ongoing campaigns. We have researched this field and have found the strongest directories to add your site to.