Online marketing which is also referred to as Internet Marketing is the process of promoting an organisation using online media with the goals of increasing traffic, sales and profits.
 
Online marketing is in a constant flux.  There are always new and innovative advertising methods being introduced and it can be tricky knowing what is best for your marketing needs.  This is where our skills come to hand, we can tell you exactly what type of strategy needed to get the results you are after.  Successful online marketing requires a comprehensive strategy that is tailored to your individual business needs.       

• Keyword research is where we research keywords which are relevant to your business
• Web pages created with content rich and keyword rich
• Optimisation is where each page is written and structured in a search engine friendly way
• Interlinking - we ensure that your website is correctly structured through interlinks
• Link building or Inbound links are what makes your site popular
• Title tags are what describes your webpages and is what search engines look for
• Progress Reports are monthly website promotion progress reports

Link Building

What is Link Popularity?

Link popularity refers to the number of inbound links to your site. Inbound links are links pointing to your site from other websites. Building your link popularity is an important part of SEO and an important factor in getting top placements in search engines. Building Link Popularity is a great way to help your site gain competitive PageRank (PR) and should be part of your online marketing strategy.

Reciprocal link exchanges are a great way of getting links back to your site, when done correctly it can increase your traffic quite significantly; improve your rankings in the search engines and provide a resource to your website.

Link building can be difficult, frustrating and time intensive, and some links will do nothing to help. Unless the page you put your link on is indexed it will do nothing for your site. Getting strong links on relevant sites is also important, as links from non relevant sites will do nothing for your site. For example a link on a site about photography will do very little good for a football site, however a link in a sports directory will likely have high relevance.

Another important aspect to remember when building your link populaity up is to use key words in the hyperlinks back to your site.

Here at Search Solutions we offer link building as one of our online marketing services. We have researched this field and have found the strongest directories to add your site to.