Forget the

Though there are some fees that are associated with the addition of credit card processing to your Web site, they should not deter you from making the move. With all the benefits that go with merchant account services, the cost of having card processing is more an investment in your business.

And there are several things you can do along the way to make sure that you end up with a cost-effective tool that will allow you to grow your business.

First, never allow the decision to be based completely on who has the lowest rate. There is nothing wrong with saving money and getting a good deal, but often the low-price provider uses that claim as a tactic to hide fees that will drive up the cost.

This is why it is so important to work with a company that walks you through the whole process and can justify what it charges. The established companies will be able to make their case that, after you consider service and capabilities, their deal is much better than the guy offering the “lowest” price.

Second, don’t pay for the software. Once again the leading companies in the card processing field will not have a charge for this while the rascals claiming low rates charge a junk fee for it.

He established companies do not charge for setup, card processing software, shopping cart software, etc. By the way, they won’t charge for technical support, either.

Third, be wary of a contract that is too restrictive. A contract is in place to protect and serve both parties but often buyers assume that it’s a take-it-or-leave-it arrangement. Here is where it pays to be willing to negotiate. A contract can be a good thing, but both parties need to benefit.

For example, if the provider asks for a hefty termination fee, make sure that there are specific benchmarks they have to hit in terms of service, and if they fail at any of these the termination penalty is waived.

If they refuse to budge, move on to another company.

And finally, make sure that the company you’re dealing with will put together the right package of services for your business. If you expect to have a lot of traffic going through your site and will be checking out multiple customers at any given time your needs will be radically different from a site that will make 10-20 transactions per day.

And keep in mind that this is your business we’re talking about here, so even if adding credit card processing does have you’re a little intimidated don’t hesitate to ask as many questions as you need to that will insure a savvy decision. A good merchant services company will take as much time as is needed to make sure you’re happy with your decision.

Because when your company sees additional sales and profits from the addition of credit card services, the other company will see their profits go up as well. Any deal you sign must have this element of mutual benefit.

Jim Osterman is a Web content developer with CardAccept.com. CardAccept works with e-businesses that want to accept credit cards and offers superior internet merchant account options.

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