How To Make SURE Your Prospects Stay Glued To Your Sales Copy!

If you want to make sure your prospects stay GLUED to your

sales copy once they start reading, then this is the most

exciting and important message you will ever read!

Keeping your prospects glued to your sales copy isn't easy,

but remember what I said yesterday:

The sole purpose of your first paragraph is to get you to

read your second paragraph. And being the smart marketer

you are, you therefore "automatically" know, the purpose of

your second paragraph is...

Correct!

The purpose of the second paragraph is to get you to read

the third paragraph.

Good going there sunshine -- no need to bring you back from

the dead -- at least not yet anyway.

So today we'll look at the second paragraph of our mock

display ad.

Again, you can check out that original ad (and even print

out a copy of it) right here:

http://www.kingofcopy.com/tips/real_estate_ad_071505.htm

The second paragraph says, "We have developed a completely

unique real esate system which not only helps our agents

easily earn over $100,000 a year, but also pro-vides

exceptional service for our many clients."

Good things about this: BLuntly, any goodness this

paragraph delivers is

completely submarined by the one completely stupid and

amateurish move this writer made.

And here it is:

As soon as you started saying "WE have developed", your

immediately started raising your prospects "bullshit"

detector.

See, right away, your telling them...

THIS IS A SALES PITCH!

Which completely nullifies anything going on that's actually

good here.

When you write your sales copy, although there are

exceptions to the rule (like when you're telling a story

about yourself, for example), you want to write this glowing

review about your product, as if it was coming from an

unbiased and neutral third party -- someone with NO vested

interest.

Also, I'm not sure "providing exceptional service" is

something that's a primary benefit to realtors who may be

interested in this product.

It may be a benefit, but it's probably not something you'd

highlight in your display ad.

Here's something I might say instead:

"You see, an amazing new prospecting system has recently

been developed that totally turns the tables on your

sellers and buyers. Instead of worrying about where

you're going to find your next seller, using this

system, your sellers end up being the one's HOPING to find

you!"

And so, from the beginning, your copy so far, would read

like this:

"If you are a highly motivated real estate agent with a

burning desire to increase your commissions by at least

$100,000 dollars in the next six months -- regardless of

what level you're at now -- and if you're sick and tired

of dealing with buyers and sellers who really aren't as

sincere as you felt they were up-front... and you've had it

"up to here" with people trying to whittle your commissions

down

to practically nothing... then this is the most exciting

and

important message you will ever read!

You see, an amazing new prospecting system has recently been

developed that totally turns the tables on your sellers and

buyers. Instead of worrying about where you're

going to find your next seller, using this system, the

sellers end up being the one's hoping to find you!"

Tomorrow we'll check out how to continue on with this

paragraph, and we'll see what else you must include in your

sales

pitches, so they're a little more convincing than those

beauty pageant contestants who all say "World Peace"

whenever they're asked what their one wish is.

If you check out this tip online, you'll be able to see the

italics and emphasis I've placed on certain words for

pausing and sounding purposes.

You can see that here:

http://tinyurl.com/98ojw

Now go sell something,

Craig Garber

http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html

About The Author:

Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com

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