How To Reverse Engineer Your Success

How To Reverse Engineer Your Success

by Michael Southon

The best and fastest way to learn how to make money

on the Internet is to buy the marketing books of

successful web marketers. You can find a selection of

marketing books at these sites:

http://www.ebooksnbytes.com

http://www.freezineweb.com/mktg-books.html

http://www.free-ebooks.net/

http://www.ebookdirectory.com/

But there's also another way: study their web sites

and reverse engineer their success.

The great thing about the Internet is that everything

is visible - nothing is hidden. If it's working for

them, you can find out exactly how they're doing it by

studying their site.

=> Subscribe to their Newsletter and examine

their Welcome Message.

=> Analyze their Newsletter and see exactly how

they use it to generate income.

=> Sign up for their free autoresponder course

and find out why it produces sales.

=> Check out which affiliate programs they

promote.

=> Read their free eBooks and discover how they

bring in new customers.

Here are some examples:

(1) Recently I signed up for the Newsletter of

someone who makes $130,000 a year just from affiliate

programs. I wanted to see how he was doing it. What I

noticed was that he doesn't even try to sell the

affiliate products - he tells his readers how much he

makes from those programs. Naturally, they join

(through his link). The result? He has an army of

sub-affiliates who do the selling for him.

(2) In another Ezine I recently saw a 40 word ad

that interested me. I clicked on the link, and instead

of taking me to the home page of the product, it took

me straight to the order form. Very clever, and very

effective.

(3) A few weeks ago I subscribed to a free

autoresponder course - 12 daily web marketing lessons.

Many people never finish these free courses. They

unsubscribe half way through.

But this marketer made sure that people finished his

course - he announced in the first lesson that the

12th lesson contained the download link for a very

useful free eBook that I wanted. Naturally, I stayed

with it till the last lesson.

(4) Last week I signed up for a marketing guru's

15-day free autoresponder course and I was amazed to

see how easily it had been put together. Each module

was simply a freely-available article by a recognized

web marketing expert, with a sprinkling of affiliate

links.

To sum up, when you visit the website of a marketing

expert, pay close attention to everything you see. Ask

yourself "Why is s/he doing that?". Everything is

there for a reason.

If you make this a habit you'll quickly learn the art

of making money on the Internet.

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