How To Write LOADS Of Killer Bullets In Your Sales Copy!

Today I want to plow through some more of the "5 Ways To

Give Your Prospects A Much-Needed Break!"

Yesterday, we talked about using sub-headlines throughout

your sales copy, and how to leverage them to boost your

sales -- taking advantage of both the "aesthetic" component

of them -- and the "psychological" component of

sub-headlines as well.

Let's take a look at some more techniques you can use:

2. Use Bullets!

Listen, bullets do a LOT for your sales copy.

First of all, they give your prospects some more "eye

relief", by breaking up long-form text into shorter, and

more easily digestible "bites".

Second, they're also catching those "skimmers" -- readers

who are just "skimming" through your sales pitch, trying to

dig around for all the important information they want.

And lastly, they give you a great opportunity to sort of

"summarize" certain aspects of your sales copy, in a "bottom

line", point-by-point list.

Your prospects tend to give more credibility and pay a lot

more attention to your bullets, so don't waste your words

there.

Be punchy... be direct... and make sure you're showing a ton

of benefits ("reasons to buy") in them.

What are reasons to buy? Well, in your bullets, be emotional,

but that's a perfect time to back up each emotionally compelling

issue, with a slew of factual data, like this:

Discover the unusual reason why every woman will be "instantly" turned

on sexually, after using these 3 greeting techniques. (And find out why

73.7% of ALL women, actually preferred this!)

See what I'm saying here?

3. Alternate your bullets, making one bold... and the other

not bold.

Or, alternatively, make your first sentence in each bullet

bold, and keep your second sentence "normal".

This gives your prospects even more eye relief, allowing you

to emphasize certain aspects of your text, in each bullet.

If you want to see an example of what I'm talking about,

just look at this tip, online:

www.kingofcopy.com/tips/062805_5_ways_to_give_your_prospects_a_break_2.htm

Tomorrow we'll wrap this up and move on to something else.

Now go sell something,

Craig Garber

http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html

P.P.S. If you know someone who could benefit from this

tip, then do the right thing and forward this

tip on to them, right NOW!

About The Author:

Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com

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