Is There Network Marketing Without Hype?

Is There Network Marketing Without Hype?

Copyright 2005 Gobala Krishnan

When I was first exposed to network marketing at the age of

23 and introduced to the idea that any average person can

take control of their destiny for a better future, I could

see new light of hope.

You see, for me, life had to be about making choices, and

the lack of that ability so often in my growing years led

me to believe that network marketing is the do-or-die

answer. Little did I know or expect the amount of hype I

was about to get in my first naive year in network

marketing, which almost crushed my dreams simply because no

one shared the truth with me.

Is hype really necessary in network marketing? I honestly

don't think so.

I hate hype and the very essence of trying to convince

someone by using false or misleading words and deliberate

interpretation of other people's words in order to get a

sale or make a new MLM recruit. I believe in network

marketing, but the hype that so often comes as a

pre-packaged MLM "starter kit" almost destroyed what I

believed in.

Here's why I don't believe hype is necessary in network

marketing; because network marketing is not about selling

false hopes to anyone. Network marketing is not about

selling at all; it's about building long-term relationships

and trust. Network marketing is not about convincing, it's

about sorting.

If you were looking for a business partner, which one would

you prefer? Someone who told you the truth, or someone who

stretched the truth whenever he can to keep you happy? Sad

to say, you may well belong to the first category as I do,

but there are hundreds of people out there who actually

welcome the hype.

These are the type of people who WANT you to tell them

exactly what they want to hear. And what's that?

They want to hear that they will be able to make money

easily without shedding blood and tears. They want to hear

that they don't need to learn any new skills. They want to

hear that the product you're promoting is 100% perfect and

that people will be lining up and punching each other to

buy it. They want to hear that success is looking for them.

And as long as those people exist, there WILL be hype in

network marketing. When there is demand, there is supply,

as my economics teacher used to say once. There's nothing

much you or I can do about it. Hype kills network marketing

for all those who choose not to walk that path, but it's

something that we have to live with.

I also believe just as there are those who WANT hype, there

are also those who want the truth. And what's that?

The truth is that network marketing is not perfect. No

business model is perfect. There's always a risk that

you'll fail. There's always a risk that you'll lose money.

There's always a risk that all those things you don't want

to happen, will happen.

As long as you're ready to accept that risk, as long as you

find someone who is wiling to share the truth with you, and

willing to share the risk with you, won't it be worth it to

explore the possibility that network marketing promises?

If you fail in network marketing, a business opportunity

that has no fixed costs, low investment, and one of the

best cash flows compare to any other business, will your

life really be worse off than it was when you didn't

realize YOU had a choice?

Or will you be better off than those who never tried simply

because they were too afraid of failure? That's something

to think about.

About the Author:

Gobala Krishnan is a freelance writer and home business

entrepreneur. Get a free copy of his book, "Creating Wealth

on The Internet" at http://www.MyInternetDream.com today

and find out how you can retire in 1-3 years by creating

enough residual income to last a lifetime.

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