When building a MLM business, there are some fundamentals that need to be understood. These separate the long term income earners from the fly by nighters who make a few dollars or even lose money and quit. While excitement and passion about your opportunity or products is essential for success, it doesn't make it happen on its own. What is necessary is a continual stream of prospects for your product or business.
If you read my earlier article, you would know that I have developed 3 organisations of over 1,000 people generating significant ongoing passive income. You would also be aware that I have taken a somewhat unconventional approach, combining a number of successful techniques into a successful system anyone can duplicate with a little training and effort.
Recently, I listened to a call by Kim Klaver, MLM legend, who has moved away from looking for business builders to building a customer base as a means to generating income. It is comforting to see that Kim, in some ways agrees with my approach for the last 10 years. What Kim doesn't do, is to bring people to the table eager and ready to purchase products.
Here is the challenge we all face. The explosion of MLM in the last few years had meant that there are many aggressive reps recruiting people like mad with the promise of 6 and 7 figure incomes. The circles they draw at meetings make total sense. Just find 3 who find 3 who find 3. After 5 generations, you will be earning thousands providing everyone stays on autoship.
What they don't tell you is that finding 3 who will do what you do can take years. Many people want the rewards, but are not prepared to suffer the rejection along the way. They want a fast return (this is the way we are taught these days). Attention is short, and if we don't see results in a few days, weeks or months, we quit and move on to the next scheme. I am here to tell you that this is not the way to experience outrageous success. You may not like it, but it is a fact.
If you read biographies of successful people, you will always find that they got luck after years of perseverance. They had a vision of where they wanted to go, and kept going long after their colleagues gave up. Oprah Winfrey, Jim Carey, Gerry Harvey (Billionaire retailer in Australia) all kept going longer that their competitors. They kept learning and refining their skills until one day they stood out from the crowd.
If you want to experience extreme success, you need to do what these people did. Success leaves traces. In business, your first step to finding a steady supply of prospects is to understand your market.
Pick the product your company offers which has the highest sales. There is usually at least one in a successful MLM venture. If there isn't change companies immediately! Write a list of all the benefits this product can bring to people. Make it a really long one! Spend some time on this. Then look at the benefits and think of what kinds of people might want those benefits.
Pick one of these target groups of people and now think about what these people might be searching for when looking for an answer to their challenge. The best way to do this is to ask them! This is called surveying. Go find some people who have the affliction. Ask them lots of questions. Try to get an idea of where they look for information and what would get their interest.
When you have done this you will be able to generate a message that appeals to this target group. Using your copywriting skills and internet marketing skills, you can create a campaign which will draw some of this group to you. From here, you show your passion for what you are offering, and if it rubs off onto them, they will purchase your products!
I know it sounds simple. It really isn't that hard. Once you get the hang of this, you can do this for any product.
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John Gaydon is a successful Internet and Network marketer. He has over 10 years of success with a variety of MLMs and has developed his own unique style of building an organisation. John, who in University trained in marketing and business development, stays away from the hype and teaches how to build a solid business. He can be contacted at john@pems.com.au or his personal blog is located at
http://www.johngaydon.comThis article is free for republishing
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