My Top 12 Web Site Marketing Strategies

My Top 12 Web Site Marketing Strategies

© Herman Drost

If you don't create a successful strategy for marketing your web

site, you can't build a profitable online business. It's

therefore imperative to drive thousands of visitors to your web

site, then convert them to paying customers.

How do you accomplish this?

Use several marketing strategies

Don't put all your eggs into one basket by only employing one

marketing strategy. You could see evidence of this during the

latest Google update in which many commercial web sites which

once had top rankings, dropped out of existence, thus instantly

losing sales.

By creating more than one strategy to market your web site, you

can soon see which one works the best by attracting the most

visitors.

Market with consistency

Set up a clear daily, weekly, monthly and yearly marketing plan

for your web site and stick to it. It is the lifeblood of your

business.

Test marketing

Continually test all your web site marketing strategies to see

which one works the best. Eliminate those that are not

profitable.

12 successful marketing strategies:

Search engine optimization

Here are the locations where you should include your most

important keywords or keyword phrases:

1. Meta tags (invisible)

Title tag

Description tag

Keyword tag

Alt tag

2. Page content (visible)

Weave your best keywords throughout the content of your pages.

Focus on the first 250 words on your page and only use one to

three keyword phrases per page of content. Include keywords in

your H1 tag (main title) and H2, H3 tags (subheadings) as well as

the hyperlinks in your site or and in outgoing links.

Search engines and directories

3. Major search engines - Google is currently the main search

engine to get listed in. If you get listed there, you will also get

listed in AOL, Netscape, and Yahoo and it's still free. This may

change in the near future as the competition heats up. Other

free listings also include directories such as ODP. Do a search

on Google to seek out your niche directories ie for sunglasses,

look for sunglass directories.

Here are the other major search engines to submit to:

http://www.searchenginewatch.com/links/article.php/2156221

4. Pay per click (PPC) search engines - if you wish to generate

traffic to your web site immediately, set up a Google Adwords or

Overture campaign.

http://payperclicksearchengines.com

Email Marketing

5. Create a newsletter - most folks don't buy from you

immediately but need to be contacted several times to put them in

the buying mood. Place a subscription box on every page of your

web site. Send out your newsletter every two weeks to keep in

touch with your subscribers. Be sure to include original content

(not rehashed content) along with new products you wish to

introduce to them.

6. Email Course or tutorial - set up an autoresponder that will

deliver quality information over a period of seven days. This

means you have multiple chances of contacting your visitor and

promote your product or service at the same time.

7. Ezine Ads - create an ad for your product and find ezines that

cater to your target market. Write several ads and track them

until you find one that pulls well.

8. Signature file - include this all your online and offline

correspondence. Set up your email client so that it does this

automatically each time you send out an email. Include your name,

who you are, what your business is about, a way to subscribe to

your newsletter, your web site address and your email.

Link strategies

9. Write articles - ezine publishers are always looking for

original content. You can include a link back to your web site in

your signature file. If several ezine publishers (that may have

thousands of subscribers) publish your article, you can get

hundreds of links pointing back to your web site.

10. Reciprocal linking - get links from other sites that

compliment yours. ie if you just offer web design and someone

else offers search engine optimization you could exchange links

with each other, thus adding to the quality of each of your

sites.

11. Forums - offer your help to other forum participants then

leave a link back to your site in your signature file. Popular

forums are spidered regularly by the search engines, thus giving

your site a link boost.

12. Offline marketing

Not all your customers are online. Market offline by including

your web site information on all stationary ie letterhead, and

business cards. Place ads in newspapers, trade publications, send

out postcards, fliers and get involved in local organizations

such as the Chamber of Commerce. You can even set up your own

local club or be a guest speaker for others.

Continuously evaluate, test and refine your web site marketing

strategies so that you can apply them to any product. These

are the keys to building a successful online business. Subscribe FREE to

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