Niche Marketing - How to Find Your Perfect Niche M

Niche Marketing - How to Find Your Perfect Niche Market

© Herman Drost

If you don't find a niche market for the product or service

you offer, you will most probably fail. Most newcomers who

wish to do business on the Internet often market to

everyone they can find with the expectation that everyone

will do business with them. This is the same as throwing

mud against the wall and hoping some of it will stick. They

have not yet found their niche market.

What is niche marketing?

A niche market is composed of individuals and businesses

that have similar interests and needs, which can be readily

identified and that can be easily targeted and reached.

Finding a niche for your business means finding a great

product or service for a highly targeted audience.

Here's the process to find your niche business:

1. Find a niche product or service you are passionate about

- this will greatly improve your chances of being

successful. Why? Because it's the only way you're going to

be able to devote the kind of time and effort to create a

meaningful web site, build up the right traffic, generate

worthwhile income, and enjoy what you're doing.

2. Choose a niche product or service you are knowledgeable

about - reflect on what skills, hobbies or products you

know the most about. If you don't have the knowledge yet,

then choose a niche product that you would love to promote,

then spend the necessary time to research it, so you can

eventually become an expert in your marketing niche.

For 70 high demand, low competition niche businesses you

can start on the Internet read the Breakthrough new eBook

"Strike It Niche"

It even provides you with easy-to-use blueprints.

3. Define your niche market - do the necessary research to

see if there is a market for your niche product. To create

a profitable business for your niche product, you need to

ask yourself these questions:

a) Is there sufficient demand for it? - if you choose a

field that is too broad it may be hard to stand out from

the competition ie camping equipment is your niche product.

Well, unless you are a large corporation such as Sports

Authority (a large retail store in my town), you won't

stand out from the crowd. However, a more highly targeted

niche product could be Coleman Camping Equipment.

b) Keyword research - use keyword tools such as the

overture suggestion tool or wordtracker to how many people

are searching each month on keywords related to your niche

product.

Here's an example:

According to overture (at the time of writing this

article), the keyword phrase "camping equipment" was

searched 76164 times in one month. If you do a search on

Google.com for camping equipment you will find 1,610,000

web sites show up - heck, that's too competitive.

However "coleman camping equipment" generated 1242 searches

in one month according to overture. Google.com shows 93,200

competing websites. That's much better though still somewhat

competitive.

Tip: Notice how not many web sites (even the top ones),

don't have "coleman camping equipment" in their titles.

This is just one way to create a high ranking on the search

engines for your newly targeted web site. This will then

provide lots of targeted traffic to your site.

c) Take a survey – you may already have products or

services that you selling to your customers. If so, ask

questions within your survey about what product/service

would help your customers business. If it can help them

save time by gaining more knowledge or automating tasks,

you could have a winner.

d) Create Your Own Unique Selling Position (USP) - study

your competition to find out what they emphasize about the

product which makes them stand out from the crowd. Then

decide on something that will make your business unique

from the others. It could be something unique about the

product (ie discount coleman camping equipment) or you

could choose a more highly defined target market

(ie boyscout organizations and clubs throughout the USA).

4. Build and promote your web site - to develop a

profitable web site for your niche product you need to

create a number of informative pages that will not only

attract visitors from the search engines, but inform and

move them to purchase from your site.

Read my article, "How to Create a Web Site That Sells"

Niche marketing is the key to developing a profitable

business that will make you stand out from the crowd. By

doing the necessary research and building an informative

web site, you will become an expert in your niche marketing

field.

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