SEO Visibitly or SEO Visibility? Can Misspelling help your business?

Not long ago I would have said that SEO Visibitly is just plain wrong! I know the very idea would upset Mrs Garton, my old English teacher, but sometimes spelling things wrong could be the right thing to do.

To explain why optimizing for a misspelt keyword can help increase your aritcle's traffic we need to take a look at our own search habits. I type fairly quickly, but not very accuratley or should that be accurately, so mistakes, like that one, often occur. When I’m using a Word processor or my blog account spellcheck takes care of those errors for me. With the search engines there’s no spellcheck, you get exactly what you typed. I imagine the same is true for a lot of people searching for information. So, quite often, a phrase like SEO Visibility will be transformed into SEO Visibitly.

Keyword Research

I did some research using Wordtracker Competition Search Automation and KRA and the results are very interesting. I found that the phrase SEO Visibility is searched for around 167 times per day across all the major search engines.

SEO Visibitly, the misspelling, is searched for slightly less with around 142 searches, but when we look at the competition for the phrases there’s a considerable difference. Spelled correctly SEO Visibility has 600 competing pages, the misspelled version SEO Visibitly has only 7.

A search using googles’ operator intitle: gives us a more accurate estimate of pages that have actually been optimized to for a particular phrase and so weeds out the “accidental hitsâ€�. The search for intitle:â€�seo visibilityâ€� returns 219 competing pages, not a massive level of competition, but take a look at intitle:â€�seo visibilityâ€� and there are still only 7 pages to compete with. As long as you have SEO Visibitly in the title tag you can’t fail to be on the all important first page of the google search results. The only question is would you prefer to compete with 219 sites or 7 for about the same amount of traffic, I know what I'd prefer!

But what about the Mrs Garton factor?

Or “can you be a trustworthy source of information if you don’t know how to spell?â€� This question touches on the issue of trust., which is especiallyimportant for anyone trying to sell a product or service online. The perceived risk is higher if buyers have no personal contact with sellers. So this is a genuine problem that needs to be addressed whenever you use misspellings to bring in traffic.

How you do that will depend on the scope and purpose of your articles or the copy on your webpages. My own preferred method is to admit my mistake early and explain that I use misspellings to ensure that everyone can find my site. Instead of being a negative, misspellings are a kind of additional service. I don’t have any hard data, but I’m pretty sure a misspelling in the title tag drives off a few really pedantic searchers.

Conclusion

In the end, Search Engine Optimization is all about generating targeted traffic. To that we need to be giving people what they’re they’re looking for. By using misspelling we’re aiming to give people what they want and that’s got to be a good idea in any business.

Ian is the developer of Wordtracker Competition Search Automation, the tool that saves hours by completely automating the Wordtracker Competition Search. A free demo version is available by sending an email to ian(at)fastforwardseo(dot)com and will soon be offered to all subscriber to Ian's free Search Engine Marketing newsletter. More articles and SEO advice is available at Ian's SEO Visibitly BlogThis article is free for republishing
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