1. Write articles.
Submit your articles to article directories and also get the
word out about them by submitting them to article
announcement lists.
2. Follow up with your visitors by email.
For example you could offer your visitors an ezine, an email
course or an email series that shares how your product will
benefit them.
You could also follow up with people that reprint your
articles by offering an article announcement list that keeps
them up to date on your latest work.
3. Publish testimonials.
Your testimonials will help you to increase your visitors'
confidence in your product.
Post your testimonials within your ad copy, as part of your
site's template or both.
If you have lots and lots of testimonials, you could also
link within your copy to a separate page that lists
testimonials that you've received from your satisfied
customers.
4. Use upsells.
For instance, you could offer a discount on a related
product in your email that confirms your visitor's purchase.
While your visitors are checking out, you could also offer a
special savings if they purchase that product and another
related product together.
In addition, you could offer your visitors free bonuses and
a special price if they upgrade their purchase.
For example, if they subscribe to the deluxe version of your
membership site.
5. Use RSS.
RSS can be used to syndicate your web sites content, or you
could offer your lists by RSS.
For example, your ezine, your list that announces your
special offers, or your list that announces your new
articles.
6. Provide excellent customer service.
Get your customers and also your visitors' questions
answered quickly, and handle any complaints professionally
and use them to make your business better.
Also take care of requests for refunds quickly, and make it
your practice to smooth over situations where your customers
are dissatisfied.
That way many of them will continue to do business with you,
and you'll be able to save yourself from any negative "word
of mouth" advertising.
7. Offer a try before you buy.
For example, you could give your visitors a 30 day trial of
your software product or online service.
In addition, you could offer a sample by postal mail of your
shipped product such as a dvd in your series of dvds, or a
sample of your candies, vitamins, or coffees.
Include a quick a promo for your ezine or list that
announces your special offers in your inserts and/or
invoice.
Also follow up with them by snail mail, by sending them
postcards that promote your sales and discounts.
About the Author:
Ken runs the Net Pro Marketer where you'll find informative
articles on business, marketing, and ezine publishing.
Browse through the articles or submit your own at:
http://www.netpromarketer.com This article is free for republishing
Source:
http://www.articlealley.com/article_22651_3.html
