Did you know that the "original" Ginsu Knife was an absolute failure of a product? It's true, when it first came out into store shelves these knives had terrible sales...
...except it wasn't called the Ginsu.
When the Ginsu first came into the market, it was originally called the Eversharp.
And even though Eversharp had the exact same pipe cutting, tomato slicing abilities as the Ginsu (it had the exact same blade) the Eversharp failed to make any significant sales...
...while the Ginsu catapulted itself to 20 million in annual sales.
Now what happened here? How can two of the exact same products have two very different results in sales?
Before getting into the field of marketing, I naively thought that the superior product will always beat out an inferior one in sales.
After all, it's only logical for us to think that a superior product will dominate the market just because the product is in fact "better" right?
Logical, indeed - but FAR from reality! (As indicated from the success with Ginsu compared to the failure of Eversharp)
Here is the million dollar secret to Ginsu's mega success in a nutshell...
THEY SIMPLY REPACKAGED THE EVERSHARP KNIVES AND MARKETED IT IN A DIFFERENT ANGLE...THAT'S IT!
First, they renamed the knives to Ginsu (a fake Japanese name) to give the audience a feel that they were purchasing some exotic powerful "samurai" sword from ancient Japan.
They even hired a Japanese student posed as a chef to reinforce this "exotic" feel! And they did all of this despite the fact that the Ginsu were made on American soil by American people!
But WAIT, there's more...
They demonstrated the knive's super slicing abilities with entertaining and over the top examples...
They cut through a hard leather shoe, chopping wood, etc. - all the while the blade remains sharper than ever. These wacky demonstrations led hundreds of thousands of people to PERCEIVE Ginsu as the superior knife set with great value while the Eversharp was left on store shelves collecting dust.
And that's just one example. There are probably thousands of people who are re-packaging products right under your nose and making a fortune without you ever knowing about it.
No need to do exhaustive research, no need to quit your day job developing a breakthrough product, simply find a high quality product, repackage it, market it in an emotionally compelling way and watch your cashflow surge!
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Alan Quan is an internet marketing coach and owns a successful internet business selling high-end information products. He is helping and now giving his coaching to entrepreneurs who are serious about making money on the internet. Visit
http://e-bizcoachalan.com/articles.html to find out how he can help you to quickly become the next internet success story.
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