Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!

Keyword Density And How To Use It To Keep Traffic Flowing
To Your Site!

Generating high traffic to your web site can be costly, or not,
depending on time and effort you commit to the business.

One of the easiest, least expensive and most effective ways
to get visitors is via a concept called 'Keyword Density'.

Mini Site Profits by Phil Wiley was my first and most valuable
introduction to keyword density and would eventually become
the focus of my online marketing campaigns.

Wiley tells how many search engines spider the Internet for
sites containing keywords similar to those someone has just
keyed into a search engine. The more times those words
appear on your site - conditionally - the more chance you'll
get that high ranking.

But search engines aim for relevance, too, so a site actually
bearing little relevance to specific terms might rank high for
a short while, until human editors come in, check it out, then
abandon the site as irrelevant to their customers.

It's all about 'content' which for our purposes means useful
articles, information and advice which search engines consider
valuable to their customers, rather than pages packed with
advertisements and little else (unless they're getting paid for it
via pay per click promotions, of course!).

For example, 'sex' is a hot topic on the Internet and the subject
of millions of searches every month. How wonderful for your site
to appear to everyone searching for 'sex' - (one day I will rephrase
that) - who happens upon pages offering discount holidays,
printer refill cartridges, golf clubs, pencils, but not sex!

The point is, anyone using specific techniques to lift their own
non-sex-related site high on the listings when someone keys
'sex' into search engines will soon be exposed and probably
banned for life from most search engine listings. By 'techniques'
I mean pasting the word 'sex' all over the background of your site
selling lawn mowers, or calling your site 'Everything to Do with
Sex' when your site bears no relevance at all to the 'S' word.

Here are a few ways to use keyword density to increase your
chance of a higher ranking over site owners who don't try quite so hard:

À Choose a domain name containing words and phrases most
commonly searched for by your target audience. The site for my
mystery shopping book, for example, is www.mystery-shopping.org.uk.
Other examples from my own collection, with titles, articles, domain
names based on keyword density: www.smartbackpacker.com,
www.smartpublisher.net, www.resell-rights.net.

À Include your best key words and phrases in page titles, for
both the home page and all additional pages. My mystery shopping
site has pages entitled: Get Paid to Shop or Even Start Your Own
Mystery Shopping Business, Travel Free, Get Paid to Play Golf, and
articles entitled: Start Your Own Mystery Shopping Business, Get
Paid to Shop and Keep Everything You Buy Without Having to Pay!
Those titles came, not surprisingly, because 'Get Paid to Shop' and
'Start Mystery Shopping Business' are common terms used by
people seeking products like mine.

À Descriptions, keyword entries and metatags used when designing
your site should also contain some of the most common terms used
by your target audience. For a dating agency, the keywords might
be 'dating', 'dating agency', 'online dating', and so on.

À It might be beneficial to use key words in titles for pictures and
graphics used on your site. For example, my site www.boxerdog.biz
has several pictures of cute boxer dogs, all mine, with gifs
labelled boxerdog1, boxerdog2, boxerdog3, and so on. Beneath each
picture there's a caption including the phrase 'boxer dog'. One of my
first excursions into keyword analysis showed the term 'boxer dog'
is keyed into search engines around 46,000 times every month. Not
only that, but I love boxer dogs, and can think of nothing more
delightful than marketing products for them and their two-legged friends.
But, realistically, editors might consider my graphics titles a bit OTT
(Over The Top) and this could adversely affect my rankings. I shall
just have to wait and see!

À Have articles uploaded to your own and other people's sites.
Search engines love articles and other chunks of useful information
to benefit their customers, making articles one of the very best ways
to lift your site high in search engine rankings. Again, use your
keywords in page headings and article titles to further increase your
chances, as I did for www.boxerdog.biz which includes articles called
The Boxer Dog Who Cheated Death Row and Became a Television Star
Instead, The Boxer Dog With the Longest Tongue, The Boxer Dog Who
Received Hate Mail. Make sure the articles contain links back to your
main web site, the one you want people to visit, and try to include those
same articles on other sites to increase links to your main site which
might also attract visitors to your site.

About The Author

Avril Harper is the author of 'Keyword Density and How to Get A
Top Listing on Major Search Engines' and 'How to Turn a Handful
of Classified Ads. into a Reliable, Regular, Repeat Income for Life'
which are yours free by emailing avril@... with
subject 'Keywords Report'. More articles can be obtained at
http://www.publishingcircles.com



[Non-text portions of this message have been removed]



This article is free for republishing
Source: http://www.articlealley.com/article_48317_62.html