Search Engine Optimization - What Works Best

SEO software is software that helps get your website

better search engine positioning. Some search engine

optimization software works by optimizing on-page

factors, such as meta-tag information, internal linking

structure, and proper use of Title and H1 tags.

Other SEO tools help get your site ranked higher by

building one-way inbound links with proper anchor text.

Both factors play a roll in getting top ranking, but which

is more important?

The answer requires an understanding of how the

search engines like Google determine which sites

should rank highest in their search engine results pages

(SERPs) and how SEO software is used to get higher

ranking.

Google leads the industry in traffic for search queries.

Why is Google number 1, and why should you focus on

doing the things that Google likes in getting higher

SERP ranking?

Simple. Because eventually what Google is doing now

will become what the other search engines do later.

Just look at the new Yahoo Search Marketing platform

and how closely it matches Google's Adwords program

to see how Yahoo is trying to play catch-up.

Google has an army of PhD's working around the clock

to stay number 1 in the search engine business. They

stay number 1 by providing the most relevant search

results.

When someone searches for a keyword or keyword

phrase in Google, 'baby clothes' for example, the top

ranked site that Google displays should be the site most

relevant to that search phrase. If Google gives people

what they want, then the person needing to find

something on the internet will keep coming back.

This is Google's goal in determining site rank. And

search engine optimization software can help.

Google employs something akin to Artificial Intelligence

to make these decisions instead of looking at each site

manually.

A few years ago, Google bought a company that had a

patent on what is known as 'Latent Symantic Indexing' -

a fancy way of saying 'there is more than one way to say

something about a subject'.

For example, 'baby clothes' might also be referred to as

'baby clothing', 'clothes for babies', 'toddler clothes',

'baby apparel', and several other synonyms.

A website that is an expert or authority on the subject of

'baby clothes' would employ these other terms on its site

pages and this is one of the factors that Google uses to

figure out if a website should rank highly.

Don't believe me? Try searching Google for any

keyword with a tilde symbol in front of the keyword

(that's the little squiggly line to the left of the '1' key on

your keyboard). All of the search engine proven

synonyms for a given keyword will appear in bold on the

search result listings.

There used to be a time when just putting the words

'baby clothes' several hundred times on your page

would trick the search engines into ranking your site

highly. Not anymore. Google uses this co-occurrence

of multiple phrases with similar meanings on the page

to determine if your site is an authority on the subject

you are trying to rank for.

Another factor Google looks at is the way pages on your

site link together. If your site is a plate of spaghetti in

terms of how pages link, Google discounts your site for

lack of being organized, which translates to being less

relevant.

Why should page linking affect this? Because part of

what makes a site relevant is what some call 'Theme

Density'. Simply put, if you have a site about 'baby

clothes', then you shouldn't have pages about 'cell

phones' and 'blueray dvd players'. And if you do,

Google determines that you are not very tightly 'themed'

around the term 'baby clothes'.

In addition, there are many subcategories of baby

clothes that an authority site should discuss. For

example, 'infant baby clothes', 'toddler baby clothes',

'pregnancy baby clothes', and maybe even 'baby

accessories'.

By organizing pages in your site around these sub-

themes, also called Silos (or mini-sites), and keeping

pages within each Silo tightly themed for each

subcategory, then your site looks like it knows what it is

talking about. Search engine software and search

engine tools should do this for you.

Traditional SEO teaches that having lots of inbound

links, especially links with the main keyword in the

anchor text, is the most important factor in getting high

site ranking. For example, if another site links to your

site with the link text 'baby clothes' instead of 'cell

phones', then Google uses this inbound link with to

boost your rankings.

Yes, this is still true. But not all SEO software is not

equal.

Given two sites with equal numbers of inbound links, the

site that has well-structured internal linking, tight theme

relevance across pages, tightly focused silos, and

synonyms for a keyword in the page content will

outperform a site that does not.

And it gets even better! The evidence is mounting that

proper Silo structure, theme relevance and page linking

will actually TRUMP inbound links. Don't believe me?

Check out the free PDF report with documented case

studies proving the above at this site:

http://www.themematic.com/themasterplanprimer.pdf.

SEO software that optimizes your site for on-page

factors is the first step in getting top search engine

ranking. And if your site follows the above Silo Structure

and Theme Density principals, then increasing ranking

with off-page factors like one-way inbound links

becomes exponentially easier.

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Get your website ranked Number 1 in the search engines by using SEO software that optimizes all on-page factors. Download a FREE DEMO now at: SEO Software

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